The above section briefed how the content system works in Zappter and suggested use cases of single and multiple contents in your app. In both cases, it discusses selling under one brand. So what about selling under different brands? One option is to create an app for each brand regardless there is a single owner. Financially, it is costly and labor-intensive in terms of maintenance, managing, and reporting.
However, when you install the 'Stores' plugin, you can create multiple stores, each one for a brand. And each store acts like a single app created solely for the brand.